For Kennard the materiality of the cut – the rupture of an image – which produces fragments that might be joined to produce new meanings and realities is central to his practice. Hannah Hoch announced the ethos with her Butter knife. In ‘American Football’ (2011), Kennard acknowledges the everyday engagements with montage that now take place digitally via PhotoShop, particularly social media. This is a realist work that depicts the lack of finesse enacted on the global earth by first world powers.