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Artworks
Alexis HUNTER New Zealand, 1948-2014
Approach to Fear V: Pain - Medication, 197610 colour photographs, mounted on paper, vintage57.5 x 44.3 cmApproach to Fear XIV: Urban Sophistication Aggression (1976) During the 1970s Martini ran a high profile advertising campaign, inserting their product into footage of a luxurious, globe trotting lifestyle –...Approach to Fear XIV: Urban Sophistication Aggression (1976)
During the 1970s Martini ran a high profile advertising campaign, inserting their product into footage of a luxurious, globe trotting lifestyle – part of the holiday world of yachts, ski slopes and sun-downers enjoyed by a perfect, carefree couple. Their slogan - Martini: The Right One – promoted the drink to women as if it were a potential mate, the ‘Mr Right’ of your cocktail cabinet. Hunter pours herself an advert-ready drink, positioned in front of Martini branding, then attacks it first with a knife and then a hammer: a rejection of the lifestyle being sold to her.Exhibitions
Alexis Hunter: 10 Seconds, curated by Natasha Hoare, Richard Saltoun Gallery London, 6 February - 30 March 2024
An Emergency Exit Sealed Shut: Lou Hubbard and Alexis Hunter, Kunstverein Amsterdam, 22 April - 3 June 2023
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